Following a UX study with news website users, it became clear that many existing platforms are visually cluttered and confusing, with too many similar CTA elements and excessive visual and textual information. In response, GloboSpect was created as a personalized news platform that recommends content based on each user’s preferred political spectrum and selected interests.

Designed with a clean visual hierarchy, clear navigation, and well-positioned calls to action, the platform reduces cognitive load and helps users quickly find relevant content. By combining personalized recommendations with a streamlined, user-centered interface, GloboSpect aims to reduce time to first value, increase activation and retention, and improve trial-to-paid conversion.